In Jan 2009, I got the SIA BoD to agree to an experiment with member email. Over the last year or so, about 260 folks signed up, encouraged by signup blocks on the SIA web site and other places. So, after discussions w/ Don (who keeps the SIA actually working... THX), we merged his list of email addrs into the ConstantContact DB. First, the merge was essentially painless. Ten or so of his record from our member DB actually had two emails, easy fixes. Crafted an eNews with timely info (opening of on-line reg for the Fall Tour, etc.) and with all fingers crossed, hit SEND.
WOO HOO! We have valid email addrs for about 90% of our members (from the bounces), and about 50% of the recipients actually opened the mail, with about 20% of them clicking on one or more of the links in it.
I don't have any followers here, so let me celebrate in private...
WOO HOO!!!!
jay
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